welcome to ICS

Independent Content Services Limited (ICS)

is a sports content and digital media company, specialising in providing relevant, original up-to-the-minute tailored content in text, audio and video. We employ a large network of specialist sports reporters, broadcasters and analysts in many territories who provide compelling content in 60 languages.


We provide up-to-the-minute tailored content
in text, audio and video

Saturday Live

Live stream football betting

A compelling live-streamed video show featuring our football betting experts who watch all Premier League games and help punters to bet.
In addition to our two host presenters, who provide expert comment on in-play trends, stats and changing odds, we feature match reports from correspondents covering each Premier League game and other big matches from around the globe.
The service includes previews, team news, goal flashes, goal reports, half-time and full-time, stats, betting analysis, betting trends, comment and opinion and can be branded to suit.
The show is streamed to desktop and mobile and works on many levels. Not only does it provide viewers with a compelling preview programme and live score show but it also informs prospective punters and identifies ongoing betting opportunities for in-play bettors.

Head-2-Head Video

A punchy video debate ahead of fixtures

Our correspondents go head-2-head in an engaging and punchy video debate ahead of fixtures. Who comes out on top?
Fans can view to see who makes the most compelling arguments and is the biggest influence on their betting decisions.

Video Goal Alerts

Live stream football betting

Automated videos delivered as a mobile alert, desktop update or for TV playout for all games in all leagues. The videos are produced and sent out straight after goals and other key match events and can carry any sponsorship, promotion or advertising to suit.

Match Commentary

Live stream football betting

We provide engaging football commentary to enhance the betting experience and encourage further in-play punting. Online radio is growing considerably and the ability to follow a match of choice is true on-demand listening and provides great engagement for punters who are looking to experience the thrills and spills of a match they are betting on.
Our studio-produced football commentaries offer excitement and enhancement to anyone punting in-play and ensure a customer is engaged with a client’s markets and products throughout a match.

Football Live Radio

a compelling live radio score show

ICS produces a fast-moving and compelling live radio score show covering the Premier League and other main European Leagues (Spain, Italy, Germany, France, Holland and Portugal etc) each Saturday and Sunday afternoon. Knowledgeable presenters and skilled specialist reporters provide fast goal flashes, informed detailed reports, discussion, analysis and entertaining debate across all the popular leagues. It means fans have a one-stop shop for live scores and can stay engaged with betting markets on clients’ websites for longer.
Shows can carry any promotion to suit.

Social Match Centre

Social media match updates

image of microphone

Live scores, dynamic stats, match analysis, predictions and social media commentary on all games in hundreds of leagues. Our match centre is like no other as it brings ‘the best of the web’ together. Most football fans consume the likes of Newsnow, Facebook, Twitter, Instagram, official football sites and live score data suppliers to acquire the latest information about their team.
Our live centre brings everything fans seek together in one place.

Team Bulletins (audio)

Daily football news

image of microphone

Daily news synopsis bulletins of around 90 seconds for each of the 20 teams in the Premier League featuring transfers, injury news, selection, reaction, gossip and anything else of interest to fans.

Sports News TV

Breaking football news and sports stories delivered on the hour, branded and adapted to suit any client’s needs.


Daily football news

image of microphone

ICS operates a large international team of sports reporters who provide hundreds of daily articles. In addition to breaking news coverage, our team provide engaging previews, match reports, features, analysis and bespoke articles around the clock.

Other Services

Ticker News - Breaking text news scrolling/ticker

Specialist Correspondents - We employ a dedicated correspondent for any team, sport or language of interest

- Online PR, link building and specialist SEO

- Specialist SEO and online PR

- Emails, mobile SMS, press releases and search etc

- Social enhancements creating meaningful following and interaction

- Build acquisition of customers in any territory.

Contact Us

using the form below